In crafting REI's Lens Care Kit packaging, the focus was on reinforcing their identity as a provider of top-notch outdoor equipment, bundling everything an outdoor enthusiast could require in a design that seamlessly blends with their rugged brand persona. The REI Microfiber Lens Cloths, boasting woven microfiber construction, offer a versatile solution for cleaning various surfaces, from fingerprints to oil smudges, while their compact size ensures portability for pristine device maintenance on the go. Available in four designs celebrating the outdoor lifestyle, these cloths make for ideal gifts, adding a touch of wilderness charm to everyday essentials.