Ulta Beauty

Homepage UX/UI Audit
Crafting the User Experience

Ulta Bueaty homepage redesign focuses on key elements of a cluttered and inefficient website to deliver a streamlined, user-friendly experience. Thoughtful updates transformed the website into a cleaner, more intuitive space, optimizing navigation, content discovery, and overall usability.

Preview Old DesignPreview New Design
  • ClientUlta Beauty
  • IndustryBeauty Reatil
  • ServicesRedesign, ux/ui imporvements
1. Navigation
  • Current Issue: The navigation menu contains too many categories, making it difficult for users to find what they need efficiently.
  • Suggested Update: Streamline the navigation by grouping categories into logical mega-menus. This approach creates a well-organized structure that reduces cognitive load and helps users locate products faster.
2. Page Layout & Design
  • Current Issue: The homepage is overcrowded with promotions, banners, and categories, leading to a cluttered and overwhelming experience.
  • Suggested Update: Streamline the navigation by grouping categories into logical mega-menus. This approach creates a well-organized structure that reduces cognitive load and helps users locate products faster.
Ulta Beauty navigation and header section redesign
Ulta Beauty product card module redesign
3. Product Card Design
  • Current Issue: Inconsistent product card layouts make it difficult for users to find detailed information at a glance.
  • Suggested Update: Use consistent, simplified product card designs with key details prominently displayed. This ensures users can quickly and easily find the information they need.
4. Shop by Category Module
  • Current Issue: The shop-by-category module is positioned too far down the homepage, and inconsistent category imagery makes navigation less intuitive.
  • Suggested Update: Move the shop-by-category module closer to the top of the homepage for easier access. Use cohesive, high-quality icons to enhance clarity and navigation efficiency.
Ulta Beauty shop by category module redesign
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Dallas, Texas

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